On January 6th, we
published a second screen data infographic as a preview to CES that was a summary of all the second screen data from 2011. Here we are less than 60 days later and the industry data seems to already have zoomed by us. Here is the latest data round-up on the second screen market:
- 1,073,809 social impressions on the Brit Awards
- 45% of British people use social networks to discuss what is on TV
- 100m cumulative check-ins on GetGlue
- 33% of all discussions on social networks are about traditional media
- $32m+ invested in second screen and social TV in the last 3 months
- 30% of tablet usage happens while watching TV
- 17.5m social impressions on Super Bowl XLVI
- 59% of British people use smartphones to discuss what is on TV
- 17.1m social impressions on the 2012 Grammy's
- 60% of second screen app users return within 2 weeks
- 73% of viewers would like to interact with TV commercials for products they are interested in
- 55% of reality show viewers vote for contestants in the US
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